Pernod Ricard USA
- Consultar con el anunciante
- Fecha de publicación: 2016/04/28
- Fecha de modificación: 2016/04/28
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- Fort Smith, Arkansas, United States
The Company Two decades ago, Pernod Ricard was barely a speck on the radar in the United States. Then known as Austin Nichols, the company was a small player with a very low profile. But over the years, Pernod Ricard USA quietly has become bigger, stronger and more capable. Today, it’s no secret that Pernod Ricard USA is a leader in the U.S. spirits and wine industry – with a growing market presence and a strong portfolio of premium brands – thanks to a decade of clever acquisitions, seamless integrations and organic growth. The company is poised for continued success, based on the following key success factors: A strong portfolio of premium brands, with provenance and social gravitas, and a platform for franchise innovation; Relevant brand strategies with clear and up-to-date activation plans linked to consumers and the trade; Simple, disruptive messages that engage consumers at key points of contact; A dynamic culture based on a shared passion for continuous improvement; A motivated team, properly trained, resourced and incented to win; A strong collaborative network of partners; Cash to invest behind brands; And finally, a strong global foundation to support growth. For more information about Pernod Ricard SA, please visit www.pernod-ricard.com. There you will find access to global information, including the latest Annual Report.http://www.pernod-ricard-usa.com/
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